Freelance work is not always without any doubts
- Managing and running Online Marketing Campaigns optimizing its effectiveness and preparing regular campaign performance reports.
- Having an overview of the campaign-related parameters on your campaigns CPA/CPL/Cost/Sales etc.
- Ensuring the marketing material (Web, LP, banners, Print) is correct and up to date.
- Verifying the daily sales figures on analytics/CRM/internal report to ensure consistency.
- Maintaining a complete overview of the trends in all the campaigns in your Google/FB accounts at all times.
- Displaying constant learning to bring new technologies and techniques from the industry.
- In charge of the entire content on the website, ensuring correct translation of all content in local language.
- Researching on alternative online promotion opportunities.
- Working with web team in maintaining and updating the Website, SEO tags and online optimization.
- Creating and executing email campaigns.
- Securing key off and online media spaces working with media buying team on contracts.
- Taking complete ownership of all communications in your language.
These are tasks I gladly perform. They are good for my development and do not forget the fact if you work for a big company with millions of customers throughout Europe. So a big company with nice responsibilities in a job for me….and they wanted me.
An interesting job plus a multinational, it sounds almost to perfect. Besides that, I could use some stability in my income and work some fixed hours a day. For me another reason was also the market they are in: telecom. I have a sales background in telecom and I liked it. For me it was without questioning a perfect opportunity. Even now I still see it as such and I learned many great things.
I got to be honest with you. There are great people working there and I truly gained good business experience. A mistake I recognized, and this client is definitely not the first, is the lack of communication. Mostly, top down but also to HR. Begging for a response is nowadays not done anymore. Especially, you know your email has been received and you are certain is has been read.
Payment is nearly always an important aspect of doing business. Yes, I can be late sometimes as well but I communicate, even though I am ashamed in that situation. To my opinion if you both sign a contract you should stick to it. If you cannot, you inform the other party. So if you are instructed to invoice on the first and your client tells your payment is within 14 days you expect that. Getting paid promptly is a big USP of Upwork for instance. This client did not stick to the contract, unfortunately.
As a freelancer contracts are usually set up without too much binding or a notice period. It makes it easy for the client to end it, but of course for the freelancer as well. The fact you get an email during your holiday that the cooperation has been stopped is a bit harsh. Sorry to say, this could have been communicated differently. Communication is the key….especially if you are a telecom company.
Think before you sign
Starting a cooperation with a new client is always exciting. It is the reason why you are in this business and why you are a freelancer. It is always good to weight the pro’s and con’s. Without risk is nearly anywhere as a freelancer. A tip here you get from me: work for more little clients instead of 1 big. It creates more visibility and reduces the chance of ending up without any income.